E-commerce & Webstores
Οπτική Γωνία — Custom Eyewear E-commerce Platform
A fully custom-built eyewear store for a Greek optical retailer — no templates, no page builders, no off-the-shelf platform. A bespoke Next.js storefront with 3D product visualisation and AI-powered virtual try-on, backed by a custom Astro headless CMS, self-hosted on a VPS.
Next.js 15 React 19 Three.js React Three Fiber GSAP Astro (headless CMS) TypeScript Zustand Node.js nginx
Key Features
- AI-powered virtual try-on — see the frames on your face before ordering
- Interactive 3D product visualisation (Three.js / React Three Fiber)
- Custom Astro-based headless CMS — the client manages the whole catalogue
- Bespoke cart & checkout with multiple payment gateways
- Cinematic scroll animations (GSAP + Lenis) with light/dark themes
- Category-driven navigation: men, women, kids, unisex, accessories
Challenges Overcome
- Building a bespoke storefront and CMS from scratch — full ownership instead of an off-the-shelf platform
- Bringing AI virtual try-on and real-time 3D into an e-commerce flow that still feels fast
- Building a CMS the owner can actually run day-to-day, with no technical background
Results & Impact
A distinctive, fully owned storefront — no theme licences, no plugin bloat
Faster, self-hosted and independent: nginx + Node on a dedicated VPS
A beautiful eShop featuring 100+ products with an expanding customer base
Expanded market reach far beyond the island of Leros
"Our online presence has never been stronger."